IMG is a dominant player in tennis, and some within the ATP, sources said, worried about conflicts of interest. The deal internally was controversial within the ATP, though not because of gambling - rather because the data company is owned by IMG, which acquired it in 2012, one year after the original deal with the tours. “The board has approved and authorized management to enter into an agreement with IMG/Enetpulse,” said WTA Chairman and CEO Stacey Allaster. While the amount of tennis-related gambling in the United States is small, overseas, even obscure matches can garner heavy interest on betting sites. The deal gives Enetpulse the rights to all ATP and WTA live scores, and it sells that information largely to gambling companies. The category itself only came into existence for the tours in 2011, and it underscores the global demand that gambling companies have for in-the-moment tennis scores. The extension comes two years before the agreement was set to expire. The ATP and WTA tours have agreed to renew their live-scoring deal with IMG-owned Enetpulse with a six-year extension valued at more than $30 million, sources said.
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